To extend this campaign, Edible will partner with The Unsent Project to highlight a simple truth: we all carry feelings we’ve never quite said out loud, and most of the time, saying them isn’t the hard part. Acting on them is. The Unsent Project surfaces the messages people typed but never sent: the confessions, apologies, and small admissions that stayed stuck in drafts. But instead of focusing on the words themselves, the campaign uses those unsent moments to show what’s missing: follow-through. Rather than relying on the right phrasing or the perfect text, Edible turns intention into action. A message you couldn’t send becomes a gesture you can: something real, tangible, and heartfelt. Because while words can linger, actions land.
