The ads take this concept and dramatize it, sometimes humorously, sometimes uncomfortably, to make the tension impossible to ignore: by using pop culture references in the print ads it allows people to see that when we release control of the tiny machine in our palm that controls us, emotion comes back in to play. Good bad or in-between.
We also decided to create a card game that could be played with friends, family, or partners: allowing connection through mutual shared experiences throughout their day.
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